Now a day Online Marketing or Digital Marketing is one of the effective marketing methods for the success of a business. More than half of the world population already had internet access. Most of us Spend at least 2 Hour with our Smartphone in our daily life. Social Media Sites like Facebook and Instagram conquered our time and attention; this is why online presence helps a business organization to achieve better conversion through Digital Marketing.
Online Marketing is much more cost effective than traditional marketing. There are many Organic (Unpaid) Marketing Tools available in Digital Marketing. Local Business listing Websites like Google My Business, Just Dial … etc helps a business to appear in Search Engine Result Page when people search locally for specific Products or Service that you offers. But, if you are looking forward to Developing Your Business apart from your Local region, then you should be there in every aspect of Digital world like Website, social media’s and all kind of digital Marketing platforms.
Online presence also plays a crucial role in brand building. Online Presence like Website, Facebook page, Instagram Business Account helps a business to connect with people online. This helps a business to keep in touch with regular Customers (Remarketing) , also helps to Build new Customers. Peoples in the online world usually consider such social media presence as an individual presence, which is crucial in brand building.
Unlike Traditional Marketing methods, Online Marketing is much more efficient. Various technical advantages among digital marketing tools open an easy path to reach specific customers. The major difference between Online Marketing and traditional marketing is “Targeting”. Digital Marketing Platforms like Google Adwords, Facebook Ads .. etc helps the marketer to target specific customers according to their Age, Gender, Location, Interests and more. For example, An advertisement in a local newspaper may read by every kind of people, apart from what the product actually aim. When it comes to New Medias like Websites, Social media …etc we can share our advertisements to those who are going to make a purchase.